Privacy Policy

Welcome to Adverve, a leading programmatic advertising agency. This Privacy Policy outlines how we collect, use, share, and protect your personal information when you visit our website, use our services, or interact with our programmatic advertisements.

• Personal Information: We may collect personal information such as your name, email address, phone number, and billing information when you engage with our services.

• Technical Data: Information such as IP addresses, browser type, device information, and operating system details may be collected automatically when you visit our site or interact with our ads.

• Usage Data: We track how you interact with our website and advertisements, including pages visited, links clicked, and time spent on our site.

• Cookies and Tracking Technologies: We use cookies, pixels, and similar technologies to track user behavior and preferences. This helps us deliver relevant ads and improve user experience.

• Programmatic Advertising: We use your data to enable automated buying and selling of ad inventory in real-time, known as programmatic advertising. This process involves sharing data with demand-side platforms (DSPs), supply-side platforms (SSPs), ad exchanges, and other partners to deliver targeted ads.

• Data Anonymization in Real-Time Bidding: We ensure that your personal data is anonymized during the real-time bidding (RTB) process to protect your privacy.

• Personalization: Information helps us personalize your experience, showing you content that is most relevant to you.

• Communication: We may use your contact information to send you updates, newsletters, and promotional offers related to our services.

• Analytics and Improvement: Usage and technical data are analyzed to optimize our website and advertising strategies.

• Legal Compliance: We may use your information to comply with legal obligations and to protect our rights or the rights of others.

• Third-Party Partners in Programmatic Advertising: We share your information with third-party partners such as DSPs, SSPs, ad exchanges, and data management platforms (DMPs) to facilitate programmatic advertising. These partners may use the data to deliver personalized ads across different platforms and devices.

• Data Anonymization: Personal data shared with programmatic partners is anonymized to prevent the identification of individual users.

• Service Providers: We may share your information with third-party service providers who assist us in delivering our services, such as payment processors and hosting services.

• Legal Requirements: We may disclose your information if required by law or to respond to legal processes or government requests.

• Opt-In/Opt-Out for Personalized Ads: Users can opt-in or opt-out of personalized advertising through our site or via industry-standard tools like the IAB’s Transparency and Consent Framework (TCF).

• Cookie Management: Users can manage their cookie preferences, including opting out of tracking cookies used for programmatic advertising, through browser settings or cookie consent tools provided on our website.

• Cross-Device Tracking: We use technologies that allow us to track users across devices and platforms for better ad targeting. Users can control this tracking through device settings and privacy tools.

• Access and Correction: You have the right to access and correct the personal information we hold about you.

• Deletion: You can request the deletion of your personal data under certain circumstances.

• Complaints: If you have any concerns about how your data is being handled, you can contact us or lodge a complaint with a data protection authority.

We implement a variety of security measures to protect your personal information, including encryption, access controls, and secure servers. We also require our third-party service providers to maintain appropriate security measures.

• Retention of Bidding Data: We retain bidding data, including bid requests and logs, only as long as necessary for business purposes or legal obligations. After this period, the data may be anonymized or deleted.

• Data Minimization: We adhere to the principle of data minimization, collecting only the data necessary for programmatic transactions.

• IAB Compliance: Adverve adheres to the standards set by the Interactive Advertising Bureau (IAB), including the Transparency and Consent Framework (TCF), to ensure transparent and ethical data handling practices.

• COPPA and Age-Appropriate Advertising: We comply with the Children’s Online Privacy Protection Act (COPPA) and other regulations to ensure that ads are appropriate for all audiences, especially children.

• Algorithmic Decision-Making: Our programmatic platform involves automated decision-making processes, such as real-time bidding. We are committed to transparency about how these decisions are made and their impact on users.

• Right to Object: In certain jurisdictions, users have the right to object to automated decision-making processes and can contact us to exercise this right.

We may transfer your personal data to countries outside of your home country for processing and storage. We ensure that any such transfers comply with applicable data protection laws, using appropriate safeguards such as Standard Contractual Clauses (SCCs).

We have a robust data breach response plan in place, including specific protocols for notifying users and regulatory authorities in the event of a data breach involving programmatic partners.

We may update this Privacy Policy from time to time. Significant changes will be communicated to you via email or a prominent notice on our website. Your continued use of our services after any changes signifies your acceptance of the updated policy.

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Adverve

Email: contactus@adverve.us

Address: 143 W 95th Street, New York, NY 10025

Phone: +1 (646) 372 9713