McCrispy's Sensory Adventure: Making Waves with Asian American Audiences
In April 2024, we embarked on a mission to make the McCrispy the go-to choice for Asian American taste buds. Our approach? An immersive media campaign that engaged all the senses—sight, sound, touch, and even a hint of taste! By blending haptic technology with McDonald's mobile video ads, we created a virtual crunch experience, making audiences feel the crispy delight of the McCrispy from their screens.
We tapped into cutting-edge tech to enhance the McCrispy’s appeal, integrating sensory elements that brought the crunch and juiciness to life. The campaign guided consumers through their digital journey, from catching their eye to igniting their cravings, all with the goal of turning those cravings into real-life bites.
The result? A delicious success! By merging our innovative media strategies with a strong presence on the Yami Website, we delivered a standout experience that boosted engagement and sales, ensuring that McCrispy became an irresistible favorite among Asian American consumers.
Tapping into Craving
We positioned McCrispy as the ultimate pick for Asian American palates — goal achieved!
Sensory Campaign
Our dynamic campaign engaged all senses—sight, sound, touch, and a hint of taste — making screens come alive.
Feel the Crunch
Integrated haptic tech into mobile ads, letting users feel that crispy McCrispy goodness from their phones.
Yami Spotlight
We strategically lit up the Yami Website, driving massive engagement and brand love.
Sales Explosion
Engagement and sales surged, cementing McCrispy as a fan favorite.
Craving to Reality
We turned digital cravings into actual bites — because satisfaction is best served hot!