Context
Infiniti aimed to bolster brand awareness and drive consideration for their 2024 QX60 and QX80 models. The challenge was to effectively engage a luxury-seeking audience and convert digital interactions into physical visits to Infiniti dealerships, all while maintaining the brand's premium image.
Strategy
We developed a multi-channel approach that leveraged advanced targeting and audience segmentation to deliver Infiniti's message to the right consumers. By utilizing cutting-edge technologies and strategic ad placements, we ensured maximum visibility and engagement within the desired demographic. The campaign emphasized high-impact visuals and messaging that highlighted the luxurious appeal of the QX60 and QX80 models.
The campaign was rolled out across multiple channels, with a focus on video and display ads that captured the attention of the target audience. We employed geo-fencing techniques to drive in-store visits by targeting potential customers within proximity to Infiniti dealerships. The ads were crafted to resonate with luxury car enthusiasts, emphasizing the sophistication and innovation of Infiniti's 2024 lineup.
Execution
Luxury in Motion
We drove brand awareness and consideration for Infiniti’s premium SUVs, setting the stage for success.
Digital to Dealership
Engaged a discerning, luxury-seeking audience and transformed online interest into showroom visits.
Precision Multi-Channel
Deployed advanced targeting and segmentation to deliver Infiniti’s message with pinpoint accuracy.
Premium Visibility
Strategic ad placements ensured Infiniti’s luxury models were seen by the right eyes at the right time.
Visual Elegance
High-impact visuals combined with geo-targeting drew potential buyers closer to the Infiniti experience.
Crafted for Connoisseurs
Ads designed to resonate with luxury enthusiasts, highlighting the sophistication and innovation of Infiniti’s 2024 lineup—where elegance meets performance.